March 8, 2021

Breaking the mold; How one Duluth business owner is paving her own way to success

Dani Lindberg, Owner, Dani Does Brows (@danidoesbrows) DULUTH, MN– Owning a small business can be…

DULUTH, MN– Owning a small business can be overwhelming at times, but for one Duluth woman, overcoming challenges has been the key to her success.

Dani Lindberg has always broken the mold.

Her studio, Dani Does Brows, sits in the Kenwood neighborhood of Duluth.

She first opened in 2017. Now, four years later and appointments for services like an eyebrow wax fill up fast.

Looking back, Lindberg never thought owning a business was in her future.

“I always thought I was going to work for someone else my entire life. Through the four years after aesthetic school, those four years were like a slow build-up in realizing I have all these great ideas; no one is listening to me. I just got so frustrated,” said Lindberg.

Frustration turning into action with confidence in not only her work but also herself.

“I was fed up and wanted to do things my way. I just had to go and do it for myself,” said Lindberg. “And if I fail, I fail, but I just knew that I wasn’t gonna.”

With a large built-up clientele, she decided to turn her ideas into action and has not looked back since.

A determination that Lindberg attributes to how she grew up.

“I think the people who worked at Harbor House when I lived there would be very surprised where I am now based on my attitude back then,” said Lindberg.

From the age of 16 to 18, Lindberg lived in a Life House program, a resource that helps young people in the Twin Ports experiencing homelessness.

“They provided so much structure for me that I desperately needed. I genuinely don’t think that I wouldn’t be as confident or as successful as I am without having that structure,” said Lindberg.

The structure that Executive Director Jordan Johnson said is a goal to provide through their program.

“Young people have complex lives and potentially a lot of trauma where they come from, and so for us, it’s about supporting them through that,” said Johnson.

Johnson sees Lindberg as one of their many success stories.

He is happy to share her journey as an example of overcoming challenges through the program.

“To watch someone like Dani to then develop her own business and entrepreneurship is just a testimony of what our staff does really well, supporting young people in some of the most difficult times of their life,” said Johnson.

Now, Lindberg is focusing on expanding her business and always showing her authentic self to thousands of online followers.

“You don’t have to change your personality to fit into a certain mold,” said Lindberg. “I knew for a long time that I was defiant, but knowing that about myself and knowing that, ya know, I’m not a bad person, just more defiant,” said Lindberg.

As she continues to defy the odds, she is also looking forward to the future but not forgetting the people that helped her along the way.

If you would like to follow along with Dani, you can find her on Instagram under @danidoesbrows.