He based a multimillion-dollar start-up. Here is what this former investor seems to be for in a successful enterprise concept

From Jeff Bezos to Tencent, entrepreneur Nipun Mehra has a wealth of traders backing his Indonesian e-commerce start-up, Ula.

Jeff Bezos is investing on this Indonesian e-commerce start-up

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However as a former start-up investor himself, he had a head begin when it got here to pitching for funding.


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Having been an early backer of Southeast Asian ride-hailing firm Gojek and different regional start-ups throughout his time at enterprise capital agency Sequoia India, Mehra stated there have been three key questions he all the time requested every firm.

Listed below are the questions.

Imaginative and prescient

“One, what’s the imaginative and prescient?” Mehra informed CNBC Make It.

Traders are eager to know what a founder needs their firm to be, and whether or not their goal market is sufficiently big to assist that imaginative and prescient, he stated. So, would-be founders ought to be ready to share their massive concept — and the market information to again it up.

In Mehra’s case, Ula was creating an e-commerce service for Indonesia’s hundreds of thousands of neighborhood avenue kiosks, often called warungs, that are used every day by native residents. In a rustic with a inhabitants of over 270 million individuals — and subsequently, potential shoppers — that was an enormous addressable market.


“Second, is the crew that’s going to drive this ok?” stated Mehra.

“Adequate” means a founder is each “hungry sufficient and sensible sufficient” to realize their imaginative and prescient, he defined.

Ula co-founders Riky Tenggara, Derry Sakti and Alan Wong.

© Offered by CNBC
Ula co-founders Riky Tenggara, Derry Sakti and Alan Wong.

Nevertheless it additionally implies that they need to take heed to their weaknesses as nicely, and have the ability to herald others to steadiness these out.

As an illustration, whereas Mehra had 15 years of expertise working in e-commerce and investments, he was much less acquainted with the Indonesian market, and known as on co-founders to complement that data.

Monitor file

“Third, what’s the monitor file?” stated Mehra. “If you must [reach] there, the monitor file has to have the ability to again up the truth that the imaginative and prescient can sometime be realized.”

That entails demonstrating the corporate’s successes to this point, via a mix of buyer suggestions, information evaluation and monetary stories, he stated.

With every new spherical of funding, Mehra needed to present potential traders that extra retailers had been utilizing and having fun with Ula’s service, and that the enterprise was rising efficiently.

“I feel we went via a fairly lengthy train and fortuitously and fortunately, we ended up on the suitable facet of that dialog,” stated Mehra.

Do not miss: What this ex-Amazon worker discovered from Jeff Bezos about constructing a multimillion-dollar start-up

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