New Owners Insurance coverage Advertising and marketing Merchandise

HACKETTSTOWN, N.J., Oct. 20, 2021 /PRNewswire/ — SMR Analysis Corp. at the moment introduced improvement of a brand new sequence of merchandise for focused advertising of house owners insurance coverage within the U.S.

SMR Analysis has developed a brand new sequence of merchandise for focused advertising of house owners insurance coverage within the U.S.

“The mass promoting that now dominates auto insurance coverage cannot be cost-justified for householders insurance policies,” stated Stuart A. Feldstein, SMR’s president. “Rigorously focused advertising will work higher.”  

SMR maintains public information on nearly all U.S. houses and business properties. The agency has created seven specialised advertising information information. Every is a subset of the 106 million residential houses within the nation. They embody:

  • Identification of house owners who, previously, have proven a willingness to vary monetary product suppliers.
  • Mannequin-driven scores for householders almost definitely to quickly transfer, making it extremely probably they may quickly want a brand new coverage.
  • For each householders and business insurance policies, SMR has recognized 6.5 million residences the place home-based companies exist, typically insufficiently insured.
  • Identification of homeowners of a number of houses (7.8 million individuals).
  • Houses stratified by market worth and age, every of which impacts premiums and claims. There are, for instance, 4.6 million U.S. houses now valued at greater than $1 million every.

The information are designed for direct advertising, for appending to insurers’ current databases, or for different advertising strategies. 

Jim Kasprzak, SMR’s buyer options director, heads up the brand new enterprise and will be reached at 908-852-7677 or at [email protected]

About SMR: Based in 1984, SMR Analysis Corp. has been monitoring U.S. monetary markets and shoppers for 37 years.

Cision View authentic content material to obtain multimedia:https://www.prnewswire.com/news-releases/new-homeowners-insurance-marketing-products-301405020.html

SOURCE SMR Analysis Corp.

Related posts