Thirty-six years in the past, Richard Branson sat in an airport ready to board an American Airways flight to the British Virgin Islands. Then the airline canceled the flight.
Pissed off, the 28-year-old Branson went to the again of the airport and used a bank card to rent a aircraft. He borrowed a blackboard, wrote, “Virgin Airways: One-way to the Virgin Islands, $39,” walked across the airport, and managed to fill each seat the aircraft. When the flight landed one passenger mentioned, “Sharpen up the service a bit and you’ll be within the airline enterprise.”
The following day Branson known