February 19, 2021

Art

DTC Insurance Company Lemonade Uses Art To Connect With Its Youthful Customers

Lemonade’s Instagram art

The insurance market is highly competitive, with big marketing budgets and highly recognizable mascots – like the Geico gecko and Progressive’s Flo.

The direct-to-consumer insurance company Lemonade (which went public in July) started four years ago in New York City offering renters’ insurance – the type of $60 per year policies  the  big guys didn’t want to bother with.

Lemonade’s strategy is to sign up customers for its inexpensive renters’ insurance policies, and keep them happy with customer service features like three-second, automated claims payouts. When those customers buy a home, adopt a pet or buy life

Read More

Judd Apatow on the Painful Art of Writing Personal Comedy

The ‘King of Staten Island’ director and co-writer reveals his talent discovery process (Pete Davidson, Melissa McCarthy), the habit he picked up from ‘SNL’ boss Lorne Michaels and the aftermath of Trump: “I’m definitely nervous.”

Judd Apatow — the prolific filmmaker and producer responsible for the R-rated comedy boom, the latest entry being the dramedy The King of Staten Island — could never comprehend the benefits his comedic compatriot and Saturday Night Live maestro Lorne Michaels felt from taking a stroll for an hour or more each day. That all changed with the COVID-19 pandemic.

Apatow, 53, started walking two

Read More