February 14, 2021

Aunt

Brand formerly known as Aunt Jemima reveals new name

The brand formerly known as Aunt Jemima finally has a new name: Pearl Milling Company.

“While the name on the box has changed, the great tasting products – the ‘pearl’ inside the familiar red box – remains the same, with a mission to create joyful breakfast moments for everyone,” according to the rebranded Pearl Milling Company website.Courtesy PepsiCo, Inc.

In a statement released Tuesday, PepsiCo, which owns the Quaker Oats brand, explained the orgins of the new name.

“Though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of

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