May 6, 2021


Elks create new insurance agency brand to ProtectALL | Local News

When Ohioans hear the Elk family name, they typically think of the personal injury firm headquartered in Cleveland. But siblings Lexy and Ryan Elk, children of Art Elk, who is managing partner of Elk & Elk, are determined to make their name in the insurance industry.

In 2018, they were introduced to several Nationwide insurance agents that needed a succession plan after the Columbus-based insurance company decided to transition to being a fully independent agency carrier, with 99% of Nationwide’s former agents transitioning to its independent agency channel. This transition was completed July 1, 2020.

Inspired by the potential of

Read More

The 4 Nonnegotiable Traits of a Strong Personal Brand

Marina Byezhanova is an Entrepreneurs’ Organization (EO) member in Montreal and founder of Brand of a Leader, a personal branding agency that builds and scales the personal brands of entrepreneurs who make an impact. We asked Marina about the pillars personal brands are built upon. Here’s what she shared:

Personal branding is a hot topic these days, which means that advice on it abounds. Rebrand your LinkedIn page. Spend time on Clubhouse. Invest in video creation. The list of suggestions (and platforms to spend time on) is ever-growing and changes faster than most of us can keep up with.

Read More

How To Write An Authentic Personal Brand Story And Make An Impact Now

By Heather Cherry— 

Businesses have repeatedly developed mission statements and brand stories, offering potential customers or partners an explanation of why they exist. These manifestos affirm an organization’s core beliefs and values—solidifying its long-term vision and mission. 

As a professional, it is essential to instill the same mindset. Think of yourself as a “business” and how you can positively portray that to potential customers, business partners, and more. One of the easiest ways to identify your core strengths, mission, and goals is to create an authentic personal brand story. 

In many cases, your

Read More

Four Ways To Build Your Real Estate Personal Brand

Francisco “Kiko” Angulo is the Vice President of Global Development for REALOGY.

Discovering what makes you fascinating is the key to your success. There are about 1.4 million licensed real estate professionals in the United States, so when a future home-owner searches for an agent, their options can feel endless. 

How can you stand out from the crowd? For your real estate business to thrive, you need a powerful personal brand. Keep in mind that you are the brand. Your brand is your promise to your customer. Here’s how you can get started:

Define your target audience.

If you

Read More

‘His new business’: Trump seeks personal political brand as he grips Republican base | Donald Trump

Days after being acquitted in his second impeachment trial last month, Donald Trump issued a statement lashing out against one of the very Republican senators who made that acquittal possible.

“The Republican party can never again be respected or strong with political ‘leaders’ like Senator Mitch McConnell at its helm,” the former president said in a statement, after the Republican leader criticized him for inciting the 6 January insurrection at the Capitol. Trump added: “Mitch is a dour, sullen and unsmiling political hack, and if Republican senators are going to stay with him, they will not win again.”

But the

Read More