Earlier than The Coven was The Coven, it was a text-message thread of the identical title. No precise witches had been concerned, simply 4 buddies eager on subverting norms. They’d every labored at native promoting and artistic companies and had been kicking round concepts for tactics to create a extra inclusive office for ladies, dad and mom, individuals of colour, or actually anybody who needed respect and neighborhood.
As soon as the thought popped as much as construct a bodily area for work–of any type, by anyone–it caught. “The textual content messages by no means stopped!” Alex West Steinman, co-founder