APIs Aren’t Just for Tech Companies
Application programming interfaces — more commonly known as APIs — are at the heart of the most successful digital companies, powering everything from Amazon’s cloud business to Google ads to Facebook likes. APIs enable mobile experiences, connect companies on the web, and enable platform business models. The idea of an “API economy,” in which APIs create new value for companies, is over a decade old, and many established enterprises correctly view APIs as a key to unlocking their digital transformations. But it’s not just the digital giants that can benefit from APIs.
While we’re firmly living in the