March 4, 2021


Packers QB Aaron Rodgers donates $1 million to help his hometown’s small businesses

“Small, locally owned businesses are the heart and soul of a community,” said Rodgers. “In the applications and the videos, it was heart-wrenching to hear about all the obstacles facing restaurants and retail establishments. So many of them are struggling just to stay in business but remain hopeful that there’s an end to this.”

The fund was started in early February with a $500,000 donation from Aaron Rodgers, the Chico native who is a three-time NFL Most Valuable Player. After seeing the need, Rodgers decided to increase his donation to $1 million. It was augmented by $100,000 from NVCF, an

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Green Bay Packers’ Aaron Rodgers gives $1 million to small businesses in hometown of Chico, California

Aaron Rodgers’ philanthropic ways have now added up to more than $1 million given to small, locally owned businesses in and around his hometown of Chico, California, the North Valley Community Foundation announced Monday.

The Green Bay Packers quarterback created the Aaron Rodgers Small-Business COVID-19 Fund last month.

Nine of those business were personally notified by Rodgers and North Valley Community Foundation president/CEO Alexa Benson-Valavanis in video calls, which can be viewed on Rodgers’ Instagram account.

“Small, locally owned businesses are the heart and soul of a community,” Rodgers said in a statement. “In the applications and the videos,

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