7 Secrets To Keeping Your Service Business Clients For Life
By Susan Guillory
Long-term business relationships have to be developed, and that takes work.
We’ve all heard it before: It’s cheaper to retain an existing client than it is to acquire a new one. That’s especially true for service businesses, whether that’s accounting, graphic design, or marketing. Existing clients already know what your business does and are happy with the results. New clients, on the other hand, see you as an unknown. They’re not sure what they’ll get with your company, so you have to spend more time wooing them.
I can personally attest to the benefits of