Ira M. Gostin, MBA, APR is the Chief Strategist at G8 Strategies LLC, helping global companies tell their stories & move the needle.
We use the word “strategy” to describe so many different ideas. Whether it is a plan for a business or a personal approach to solving a challenge or creating a framework to build a project, “strategy” can mean multiple different things. But what is the correct use for the word in marketing?
They are all correct. Strategy is one of those words that encompasses whatever you want it to. At its core, a strategy is
In a fast-changing financial world, where fortunes can be made in tradeable cat images and Elon Musk can wipe billions off Tesla’s value in a single tweet, Japan’s Financial Services Agency has turned to a scatological cartoon character to teach children about money.
The regulator wants to leverage the popularity of Unko Doriru, a bestselling series of workbooks that transmit their educational message through defecation-themed sentences, imagery and puns.
Unko Doriru, which translates literally as “poo exercises”, first appeared in Japan in 2017 and began as an innovative ruse to lighten the burden of memorising the many hundreds
The world’s biggest investor in hedge funds has hired former hedge-fund manager Scott Bommer to launch a new growth strategy, a move aimed at expanding
Group Inc.’s hedge-fund business with offerings intended to generate big returns for clients.
The Blackstone Horizon platform, to be run by Mr. Bommer, will thematically invest in money managers focused on fast-growing public and private companies, Blackstone said. Horizon also will invest directly in stock markets.
The main fund of hedge funds at the Blackstone business had missed out on some of the rich returns coming from growth investing in recent years
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.