February 19, 2021

Youthful

DTC Insurance Company Lemonade Uses Art To Connect With Its Youthful Customers

Lemonade’s Instagram art

The insurance market is highly competitive, with big marketing budgets and highly recognizable mascots – like the Geico gecko and Progressive’s Flo.

The direct-to-consumer insurance company Lemonade (which went public in July) started four years ago in New York City offering renters’ insurance – the type of $60 per year policies  the  big guys didn’t want to bother with.

Lemonade’s strategy is to sign up customers for its inexpensive renters’ insurance policies, and keep them happy with customer service features like three-second, automated claims payouts. When those customers buy a home, adopt a pet or buy life

Read More