- Samuel Adams will give out up to 10,000 payments of $7 to customers who share a vaccine card or sticker.
- The contest comes as brands are increasingly trying to incentivize customers to get vaccinated.
- See more stories on Insider’s business page.
If you’ve gotten the COVID-19 vaccine, Samuel Adams will let you buy drinks on the company’s tab.
The beer giant announced the initiative, called #ShotForSam, to encourage people to get vaccinated.
There are three ways to enter to get a free $7 toward your next drink purchase: tagging the company and using #ShotForSam on Instagram along with a picture of a band-aid, vaccine card, or sticker; do the same on Twitter; or send a photo directly to the company via email.
Rather than sending a beer directly, users who are selected will receive $7 via
, intended to buy a beer at a bar.
The incentive program runs from April 12 to May 15, or until 10,000 people have received the Cash App transfers.
Samuel Adams joins several retailers in offering incentives to people who have gotten the coronavirus vaccine. Insider reported in March that Krispy Kreme would be giving away one free glazed donut per day to any customer with a COVID-19 vaccination card. Krispy Kreme’s chief marketing officer told Insider that, “whatever little things brands can do to help make it past the pandemic are good things.”
And for vaccinated people who wanted to take advantage of as many promotions as possible without damaging their vaccination card, Insider reported that Staples will laminate cards for free through May 1.