Dragons’ Den delight for Lanarkshire mum as ‘genius’ thought secures main funding from enterprise tycoon

It was an evening for celebration for a Lanarkshire entrepreneur as she secured a significant funding on Dragons’ Den.

Victoria Fullarton managed to sway TV character Sara Davies into funding her full sum of £150,000 throughout her look on the hit BBC present final night time.

However she was the one Dragon to take the possibility on Victoria as all 4 of the remaining panel deemed her pitch too dangerous.

The mum-of-one from Viewpark showcased her high-tech bracelet which helps new dad and mom monitor their infants’ sleep.

Impressed from experiences together with her personal daughter, Ivy, now six-years-old, the system is worn by infants linked to an app utilized by dad and mom who can work out precisely when their little ones require sleep – taking the guess work out of bedtime.

Enterprise tycoon Sara was absolutely onboard with Victoria’s thought from being a mom herself, and her supply got here with a “excessive threat excessive reward” share proposal of 35 per cent within the enterprise which Victoria accepted.



Victoria Fullarton from Viewpark has pitched her invention on Dragon's Den


© BBC
Victoria Fullarton from Viewpark has pitched her invention on Dragon’s Den

Nonetheless, the 32-year-old’s presentation wasn’t all plain crusing as she was grilled on how the expertise works straight from the off.

As a result of invention being “patent-pending”, Victoria was unable to reveal the precise biometrics which are tracked by the system as she informed the Dragons that the algorithm of the way it works is protected.

She stated on the present: “I might hate for a much bigger firm to return in and swoosh”.

However the Dragons did not take too kindly on the top-secret tech, how little Victoria was in a position to reveal, and the way this a part of her enterprise is outsourced.



Sara Davies


© BBC
Sara Davies

Touker Suleyman challenged the Lanarkshire mum on her brainchild, saying: “I actually imagine dad and mom aren’t going to pay simply to observe sleep. Mother and father at the moment are discovering there’s an excessive amount of tech, too many add-ons.”

Victoria responded with: “I believe it is extra of a generational factor lately as nicely” and it is extra suited to “millennials”.

Steven Bartlett additionally dominated himself out as he informed Victoria: “It is simply an enormous threat. As a lot as I applaud your ambition, it is only a mountain too excessive to climb.”

However was Sara who saved the day, pulling out the one supply to Victoria from the panel.

She stated on the present: “I am not the tech one, I am the mom who understands the issue.

“After I was a brand new mom, it was like a darkish artwork. I believe it is completely genius.

“I do nevertheless admire the challenges that the opposite dragons speak about and I am not the tech skilled so I do not know and perceive at what stage you might be by the event of that tech.

“I’ll belief that you’re there.

“I believe you are on a fantastic mission to need to assist and I simply hope it is a mission we are able to make some huge cash at alongside the best way.

“So I want to make you a suggestion – nevertheless excessive threat excessive reward – so I’ll give you all the cash however I might need 35 per cent of the enterprise.”

Victoria answered: “I might be fairly pleased with that, Sara.”

Talking to Lanarkshire Stay after the present, Victoria stated: “I used to be completely delighted. The truth that I used to be pre-trading, I did not suppose I stood an opportunity in any respect.

“So to really have Sara on board and see my imaginative and prescient was completely unbelievable.

“Everybody was over the moon, there was an uproar in the home, there was an inflow of messages of help. It was great.

“As quickly as I proposed the concept in the beginning, I knew she had two youngsters and she or he lit up and resonated with the concept.

“I knew she was a minimum of going to have an interest and would help me on it.

“The entire expertise was nice, everybody was so supportive. And though the Dragons grill you, they had been all very nice after it.

“I am unable to say thanks sufficient to the manufacturing workforce on BBC, they had been good.”

And since her success on Dragons’ Den, in a single day Victoria’s enterprise Toto Sleep obtained an inflow of pre-orders for her child bracelet.

The product is about to launch in Could.

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